REHL AI
runs your day.
An assistant trained on real estate, embedded everywhere on the platform. It drafts your messages, prioritizes your leads, classifies your inbound, generates marketing copy, and builds your morning briefing.
What REHL AI does
Six jobs, one assistant.
Morning briefing
Reads overnight activity, surfaces your top 3 priorities for the day, with draft messages already written for each.
Lead scoring + reasoning
Reads behavioral signals in real time, updates the 0-100 temperature score, and explains which signals moved it and by how much.
Inbound classification
Every inbound reply gets a tag: ready-to-show, needs-info, polite-decline, spam. Routes to the right next action automatically.
Message drafting
One-click drafts for any outbound: cold introduction, follow-up, listing announcement, sphere check-in. Edits welcome.
Marketing copy generation
Social posts, email blasts, paid-ad copy, flyer headlines. Cycles through your photos and listing details for variety.
Day-end recap
Two-minute summary of what moved: new leads, score changes, listing performance, sphere activity. Tomorrow pre-sorted.
How it's different
Not a chatbot. Not a templated drip.
Shown reasoning, not a black box
When REHL AI scores a lead or drafts a message, you see the signals that drove the call. Override anything. Click into any score change for the per-signal contribution.
Cross-pillar awareness
REHL AI knows the lead's IDX search history, your sphere relationship to them, recent listing performance, AND the upcoming open house, in one prompt. Single-purpose AI tools can't connect these dots.
Compliant by construction
TCPA quiet hours, A2P 10DLC, opt-out keywords, and CAN-SPAM are enforced in code at the send path itself, below the AI layer. Anything the AI drafts that would violate compliance is blocked before it queues, regardless of model behavior.
REHL AI is the brand, not the underlying model
We use the best frontier models available, and we pick the right one for each job. You don't care which; you care that the work gets done. So the surface stays REHL AI.