Real estate,
read straight.
Market analysis, buying and selling strategy, and financing. Every piece makes one argument and backs it with numbers we can source. No brochure copy, no filler.
Florida condo sales jumped 14% and the supply barely moved. That is what a structural glut looks like.
Both halves of Florida's market are gaining in price now, so the old story is dead. The live one is 8.1 months of condo supply that a strong sales month could not clear.
It's a buyer's market, and the receipts are in: sellers paid concessions on nearly half of sales
There are far more sellers than buyers, and sellers are paying for it at the closing table at a record clip. Florida buyers negotiating like it's 2022 are leaving money behind.
Florida's insurance squeeze finally turned, and buyers across the state quietly got a raise
Citizens is cutting rates and private carriers are back. The monthly-payment math for a Florida buyer moved the right way for the first time in years.
Florida's seven-figure markets stopped climbing. You don't need cash to get in
Luxury from Naples to Palm Beach to Winter Park cooled from vertical to flat, and a well-qualified financed offer now competes with cash more than buyers think.
The frozen market thawed: homes sell in 53 days again, the same as before the pandemic, and the mortgage handcuffs are cracking
Time on market has normalized to its pre-pandemic pace and the sub-3% lock-in is loosening, which points to more inventory and more negotiable deals ahead.
You now need $109,000 to buy the median U.S. home, up $15,600 since January. The sticker was never the problem
Affordability is set by the payment and the income it takes to qualify, not the list price. That bar rose five straight months in 2026, which is exactly why much of Florida deserves a second look.
The Fed hasn't cut rates once in 2026. Your mortgage climbed half a point anyway
Buyers timing a purchase to the next Fed meeting are watching the wrong number. The 10-year Treasury is the one that moves your rate.
Price it once: in a market giving concessions on nearly half of sales, an aspirational list price is a tax you pay twice
Overpricing in a buyer's market is not a 'we can always come down' move. It is a stale listing plus the concession you end up giving anyway.
The property tax on your new Florida home isn't the seller's. Save Our Homes resets the year after you buy
The most misunderstood number in a Florida purchase is the tax line on the listing. It belongs to the seller, and it disappears the January after you close.
Take the buydown, not the price cut: the same seller dollars hit year-one payment about eight times harder
In a market handing out concessions on nearly half of sales, how you take the money matters more than that you take it.
Stop counting on a refinance you might never get. Underwrite the payment you can afford today
'Marry the house, date the rate' is good marketing and dangerous planning. The only safe way to buy in 2026 is to make the payment work at today's rate.
REHL Research
Get the market read in your inbox
We publish what the numbers actually say about the Orlando corridor and the Florida coast: rates, inventory, insurance, what it means for the price you pay. Sent when the data moves, not on a schedule.
Looking at homes right now? Start your search.