Stop selling cold leads.
Sell warm ones.
REHL is an AI-powered lead lifecycle platform built for modern brokerages. We identify, warm, and score every lead in real time — your agents only see the ones ready to buy.
What you get
The first AI platform that's actually built for brokerages.
Real-time temperature scoring
Every lead carries a 0-100 score that updates with every signal — page views, saved listings, email clicks, pre-qual progress. We use Claude to read intent the way a great agent would, at scale.
Multi-channel nurture, automated
Email and SMS workflows that warm leads while you sleep. Fully TCPA / CAN-SPAM compliant. Per-brokerage sender identity so your brand stays front and center.
Pay-per-warm-lead pricing
Cold leads are basically free. Warm leads pay for the time you'd waste qualifying them yourself. Hot leads — the ones already pre-qualified and scheduled — carry the price they're worth.
How it works
From MLS to qualified handoff — fully automated.
Connect your MLS feed
We ingest listings via your licensed RESO Web API — no scraping, no scraping vendors, no contract bloat. Your data stays yours.
We capture & warm leads
From rehl.us search, paid ad funnels, partner referrals, and your existing channels. Every lead enters automated nurture sequences calibrated to their temperature.
AI scores in real time
Every signal — page view, email open, pre-qual completed — updates the lead's temperature. Cold leads stay in nurture; warm ones become available for purchase.
Your agents close
Hot leads auto-route to your top performers via your existing distribution rules. Phase 2 adds commission-split referrals at hot tier.
Pricing
You only pay for what closes.
Default per-lead pricing — fully configurable per brokerage. The same lead can be sold to different agents as it warms.
Cold
0 – 39Just identified. Most stay here forever — these are basically free.
Warm
40 – 69Engaged. Multiple visits, saved listings, opened our nurture emails.
Hot
70 – 100Pre-qualified, calendar booked, agent-match-requested. Ready to close.
We work with a small number of
brokerages per market.
REHL isn't a self-serve product. We partner closely with forward-thinking brokerages, integrate deeply, and grow together. Apply and we'll be in touch within two business days.