What's working.
What's not.
Real numbers, real time. Pipeline metrics, agent leaderboards, source attribution, conversion funnels. Brokerage-wide dashboards or per-agent views.
Dashboards
Six lenses on your business.
Pipeline
Stage counts, average time per stage, stalled-lead alerts. Filter by source, agent, score band, listing, time window.
Source attribution
Where leads come from: IDX site, paid ads, sphere, walk-in, referral, manual import. Cost per lead, cost per closing, conversion rate per source.
Agent leaderboards
Brokerage admins see who's producing: pipeline volume, conversion rate, time-to-close, sphere health, score-improvement velocity.
Listing performance
Per-listing views, saves, RSVPs, walk-ins, lead conversions. Across-listings comparison to spot what's working in your inventory.
Conversion funnels
From IDX search to lead capture to first contact to showing to under-contract. See exactly where you're leaking.
Time + activity heatmaps
When do your hot leads engage? When do open house RSVPs come in? When's your sphere most responsive to outreach? Heatmaps tell you when to be available.
For brokerage admins
Run the firm, not the spreadsheets.
Weekly producer review
Sort every agent by closed-deals-this-week, pipeline-this-week, score-improvement velocity. See who's slipping before the month closes.
Per-source ROI
Compare the dollars your brokerage put into Zillow Premier, Google Lead Ads, sphere campaigns, and partner referrals against the closings each source produced.
Agent onboarding velocity
New agent ramp metrics: first deal in week N, first 5 closings by month X. Spot training gaps from the data.
Forecast vs actual
Pipeline-weighted close forecast vs actual closings. Confidence intervals based on historical conversion patterns by score band and source.
How analytics works
One data model, every metric.
No data warehouse to wire up
REHL's analytics live on the same Postgres database that runs the platform. No ETL, no warehouse, no looker connector. Every metric is queryable in real time off the operational store.
Source attribution carries through
When a lead lands, REHL captures the acquisition source (IDX site, paid ad, walk-in, sphere, referral, manual). That source travels with the lead through every stage, so closings attribute back accurately.
Export to CSV / Sheets / BI
Every dashboard exports to CSV. API access (Solo Plus + brokerage plans) lets you pull into Sheets, Looker, or whatever BI your brokerage runs.
Built for the way real estate actually works
Pipeline stages, closing milestones, sphere touches, listing performance, retrofitted from generic B2B sales tools, these miss the timing and definitions that matter in real estate. REHL is built for it.