What drives a lead's score
The score is built from signals, not a single guess. Every meaningful action a lead takes is a weighted signal, and REHL rolls them up into the current number.
Signals
Saving a listing, running the same search repeatedly, opening your emails, replying to a text, requesting an agent, viewing a listing many times, all of these are signals with different weights. Recent, high-intent actions push the score up; going quiet lets it cool.
Is it one AI call?
No. It is signal aggregation over a rolling window, with REHL AI refining the read. That makes the score explainable, not a black box.
Does browsing before someone signs up count?
Yes. Pre-account activity on your buyer site is captured and folds into the score once that person becomes a lead.
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