Nurture for your sphere
Cultivate works active buyers. Nurture works the long game: your sphere and past clients who are not in-market today but will be one day.
Nurture runs lighter, long-horizon touches to keep you top of mind with people who already know you. It is built for relationships, not active pursuit.
Which contacts go into Nurture?
Your VIP and past-client bucket from import, plus anyone you tag as sphere rather than an active lead.
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