REHL vs Follow Up Boss
Follow Up Boss organizes leads. REHL organizes leads AND markets your listings AND runs your sphere AND handles compliance, on one platform, one price, one login. Most agents pay $200 to $300 a month across separate tools today.
About Follow Up Boss
A CRM-first platform. Strong on automation rules and pipeline organization, but no listing marketing, no IDX search site, and no AI assistant that writes for you. You bolt Canva, Mailchimp, BombBomb, and Hootsuite around it to run a full business.
Capability comparison
Side-by-side.
| Capability | REHL | Follow Up Boss |
|---|---|---|
REHL AI assistant (drafts, prioritizes, classifies) Not a chatbot. REHL AI reads each lead's signals, drafts personalized messages, generates marketing copy, classifies inbound intent, and builds your morning briefing across the whole platform. | - | |
Lead temperature score with shown reasoning Most platforms either don't score, or show a number with no audit trail. REHL shows which signals moved the score, when, and by how much. Every change is auditable. | - | |
Branded IDX search site (broker subdomain)Included on Agent Pro and above and on every brokerage plan. Agent Starter does not include it. First-party lead acquisition. Buyers land on yourbrand.rehl.us, search listings, save lists, request agents. Every visit feeds the AI scoring. Live listings run off your brokerage's MLS data license naming REHL as an IDX vendor, the same requirement every IDX vendor here has. | - | |
Listing marketing engine (multi-touch campaigns) One-click multi-touch campaign per listing: social posts, email blast, paid ad drafts, polished one-page flyers. No Canva, no Mailchimp, no Hootsuite. | - | |
Open house + walk-in tablet sign-in Generate polished flyers, schedule open houses, RSVP pages, and a walk-in tablet sign-in that auto-converts to leads with scoring. Paper sign-in sheets become history. | - | |
Sphere CRM with annual-touch + life-event signals Past clients are the warmest leads in your book. REHL surfaces annual-touch reminders, life-event signals (job changes, anniversaries), and AI-drafted personalized check-ins. | partial | |
Compliance enforced in code (TCPA, A2P, state-specific) Quiet-hour windows, opt-out keywords, A2P 10DLC gating, and FL/WA/OK rules are enforced at the send-path level. A misconfigured workflow can't ship a non-compliant message. | partial | |
Per-seat pricing, no per-lead fees One predictable subscription. No surprise lead invoices, no marketplace where the same person gets sold to your competitors after you nurtured them. | ||
Brokerage admin views (leaderboards, distribution rules) Agent leaderboards, configurable lead distribution, brand controls, centralized billing. Brokerage admins see the whole firm without rebuilding it in spreadsheets. | partial | |
Multi-vendor data enrichment, native Identity resolution, contact verification, life-event signals, and financial qualification roll into the same lead record. No separate integration projects. | partial | |
Data ownership + portable exportSelf-serve CSV export covers your leads today. Sphere, listings and the per-contact timeline are still export-by-request while we build the one-click version. Marked partial until they ship, because the ownership is the point. Every lead, contact, message, and analytic is yours. If you ever leave, your data leaves with you. No marketplace clause. | partial |
Comparison based on Follow Up Boss's public product documentation as of 2026. Capabilities change, see their site for the latest, and tell us if you spot something stale.
Switching FAQ
Common questions from Follow Up Boss switchers.
- Can I import my FUB pipeline into REHL?
- Yes, from a FUB CSV export. REHL recognizes that export by its column headers and maps it without you doing anything, then shows you a preview with duplicates against your existing contacts already flagged. Names, emails, phones, tags, source and notes come across for both active leads and past clients. Per-contact activity history and your FUB pipeline stages do not, so keep FUB readable while you settle in.
- What about my FUB action plans?
- REHL AI replaces them. Instead of building a static drip schedule, you describe the lead intent and REHL writes the cadence (with reasoning you can see). Override anything, any time.
- Can I run both during the transition?
- Yes, and we'd rather you did. Keep FUB live while your REHL workspace fills with real activity and you can compare the two on your own leads. Nothing in REHL depends on FUB being switched off.
- Is REHL cheaper than FUB + my marketing stack?
- Solo Pro at $249/mo replaces FUB ($69) + Canva Pro ($15) + Mailchimp ($20) + Hootsuite ($99) + BombBomb ($49) and adds an AI assistant, an IDX search site, and a sphere CRM. The savings calculator on /pricing runs the math for your specific stack.
Ready to make the switch?
Bring your Follow Up Boss pipeline and past clients across with a CSV export and a guided import you preview before it writes anything. 30 day trial for solo, 60 day trial for brokerage.