REHL vs Follow Up Boss
Follow Up Boss organizes leads. REHL organizes leads AND markets your listings AND runs your sphere AND handles compliance, on one platform, one price, one login. Most agents leaving FUB drop $250-400/mo in adjacent tools.
About Follow Up Boss
A CRM-first platform. Strong on automation rules and pipeline organization, but no listing marketing, no IDX search site, and no AI assistant that writes for you. You bolt Canva, Mailchimp, BombBomb, and Hootsuite around it to run a full business.
Capability comparison
Side-by-side.
| Capability | REHL | Follow Up Boss |
|---|---|---|
REHL AI assistant (drafts, prioritizes, classifies) Not a chatbot. REHL AI reads each lead's signals, drafts personalized messages, generates marketing copy, classifies inbound intent, and builds your morning briefing across the whole platform. | - | |
Lead temperature score with shown reasoning Most platforms either don't score, or show a number with no audit trail. REHL shows which signals moved the score, when, and by how much. Every change is auditable. | - | |
Branded IDX search site (broker subdomain) First-party lead acquisition. Buyers land on yourbrand.rehl.us, search listings, save lists, request agents. Every visit feeds the AI scoring. | - | |
Listing marketing engine (multi-touch campaigns) One-click multi-touch campaign per listing: social posts, email blast, paid ad drafts, polished one-page flyers. No Canva, no Mailchimp, no Hootsuite. | - | |
Open house + walk-in tablet sign-in Generate polished flyers, schedule open houses, RSVP pages, and a walk-in tablet sign-in that auto-converts to leads with scoring. Paper sign-in sheets become history. | - | |
Sphere CRM with annual-touch + life-event signals Past clients are the warmest leads in your book. REHL surfaces annual-touch reminders, life-event signals (job changes, anniversaries), and AI-drafted personalized check-ins. | partial | |
Compliance enforced in code (TCPA, A2P, state-specific) Quiet-hour windows, opt-out keywords, A2P 10DLC gating, and FL/WA/OK rules are enforced at the send-path level. A misconfigured workflow can't ship a non-compliant message. | partial | |
Per-seat pricing, no per-lead fees One predictable subscription. No surprise lead invoices, no marketplace where the same person gets sold to your competitors after you nurtured them. | ||
Brokerage admin views (leaderboards, distribution rules) Agent leaderboards, configurable lead distribution, brand controls, centralized billing. Brokerage admins see the whole firm without rebuilding it in spreadsheets. | partial | |
Multi-vendor data enrichment, native Identity resolution, contact verification, life-event signals, and financial qualification roll into the same lead record. No separate integration projects. | partial | |
Data ownership + portable export Every lead, contact, message, and analytic is yours. Export any time. If you ever leave, your data leaves with you. No marketplace clause. |
Comparison based on Follow Up Boss's public product documentation as of 2026. Capabilities change, see their site for the latest, and tell us if you spot something stale.
Switching FAQ
Common questions from Follow Up Boss switchers.
- Can I import my FUB pipeline into REHL?
- Yes. CSV + native FUB import for active leads, past clients, stage assignments, and activity history. Most agents are running on REHL within 48 hours.
- What about my FUB action plans?
- REHL AI replaces them. Instead of building a static drip schedule, you describe the lead intent and REHL writes the cadence (with reasoning you can see). Override anything, any time.
- Can I run both during the transition?
- Yes. Most agents keep FUB live for 30 days while their REHL workspace fills with data. After that, the dual-tool overhead stops making sense.
- Is REHL cheaper than FUB + my marketing stack?
- Solo Pro at $249/mo replaces FUB ($69) + Canva Pro ($15) + Mailchimp ($20) + Hootsuite ($99) + BombBomb ($49) and adds an AI assistant, an IDX search site, and a sphere CRM. The savings calculator on /pricing runs the math for your specific stack.
Ready to make the switch?
CSV + native import for your Follow Up Boss pipeline + past clients. Most solo agents are running on REHL in 48 hours; brokerages in 2 weeks. 30 day trial for solo, 60 day trial for brokerage.