REHL vs Lofty
Lofty's Sales AI auto-replies. REHL AI plans the entire warming arc and generates the marketing campaigns that fill the pipeline in the first place. Different scope: response-bot vs operating system.
About Lofty
All-in-one CRM + IDX + dialer + Sales AI. Heavy on configuration; Sales AI is the main differentiator but limited to auto-replying to inbound leads.
Capability comparison
Side-by-side.
| Capability | REHL | Lofty |
|---|---|---|
REHL AI assistant (drafts, prioritizes, classifies) Not a chatbot. REHL AI reads each lead's signals, drafts personalized messages, generates marketing copy, classifies inbound intent, and builds your morning briefing across the whole platform. | partial | |
Lead temperature score with shown reasoning Most platforms either don't score, or show a number with no audit trail. REHL shows which signals moved the score, when, and by how much. Every change is auditable. | partial | |
Branded IDX search site (broker subdomain)Included on Agent Pro and above and on every brokerage plan. Agent Starter does not include it. First-party lead acquisition. Buyers land on yourbrand.rehl.us, search listings, save lists, request agents. Every visit feeds the AI scoring. Live listings run off your brokerage's MLS data license naming REHL as an IDX vendor, the same requirement every IDX vendor here has. | ||
Listing marketing engine (multi-touch campaigns) One-click multi-touch campaign per listing: social posts, email blast, paid ad drafts, polished one-page flyers. No Canva, no Mailchimp, no Hootsuite. | partial | |
Open house + walk-in tablet sign-in Generate polished flyers, schedule open houses, RSVP pages, and a walk-in tablet sign-in that auto-converts to leads with scoring. Paper sign-in sheets become history. | - | |
Sphere CRM with annual-touch + life-event signals Past clients are the warmest leads in your book. REHL surfaces annual-touch reminders, life-event signals (job changes, anniversaries), and AI-drafted personalized check-ins. | partial | |
Compliance enforced in code (TCPA, A2P, state-specific) Quiet-hour windows, opt-out keywords, A2P 10DLC gating, and FL/WA/OK rules are enforced at the send-path level. A misconfigured workflow can't ship a non-compliant message. | partial | |
Per-seat pricing, no per-lead fees One predictable subscription. No surprise lead invoices, no marketplace where the same person gets sold to your competitors after you nurtured them. | ||
Brokerage admin views (leaderboards, distribution rules) Agent leaderboards, configurable lead distribution, brand controls, centralized billing. Brokerage admins see the whole firm without rebuilding it in spreadsheets. | partial | |
Multi-vendor data enrichment, native Identity resolution, contact verification, life-event signals, and financial qualification roll into the same lead record. No separate integration projects. | partial | |
Data ownership + portable exportSelf-serve CSV export covers your leads today. Sphere, listings and the per-contact timeline are still export-by-request while we build the one-click version. Marked partial until they ship, because the ownership is the point. Every lead, contact, message, and analytic is yours. If you ever leave, your data leaves with you. No marketplace clause. | partial |
Comparison based on Lofty's public product documentation as of 2026. Capabilities change, see their site for the latest, and tell us if you spot something stale.
Switching FAQ
Common questions from Lofty switchers.
- How does REHL AI compare to Lofty's Sales AI?
- Lofty's Sales AI handles inbound message replies. REHL AI plans warming across channels, generates marketing copy, drafts your day, and classifies inbound intent. Lofty automates the reply; REHL automates the strategy.
- Do I lose my Lofty IDX site?
- REHL provisions a branded broker-subdomain IDX site. Its live listings switch on once your MLS data license names REHL as an IDX vendor, which we file with you and drive with your MLS (about two weeks in our experience when your MLS replies promptly and your broker of record signs), so keep Lofty serving buyers until then. Brokerages typically run both for 90 days; once the conversion math is clear, the legacy IDX gets sunset.
- Will my dialer integration still work?
- REHL doesn't ship a dialer in v1. If your team depends on Lofty's dialer, keep it. REHL focuses on the parts of the funnel that compound.
- Per-seat cost vs Lofty?
- Lofty's effective per-seat cost runs $300-400/mo with full configuration. REHL Brokerage Growth is $999/mo + $129 per agent. A 20-agent brokerage runs $3,579/mo (~$179 per seat effective) with no per-lead fees bolted on top of your own leads.
Ready to make the switch?
Bring your Lofty pipeline and past clients across with a CSV export and a guided import you preview before it writes anything. 30 day trial for solo, 60 day trial for brokerage.